“Meet your audience where they live – on their mobile devices.”
“The Aquafadas Digital Publishing System makes it easy to design apps, publish e-books and create digital magazines for mobile devices and the web.”
This is the first of the spotlights I’ll be doing on platforms, innovation companies, websites and other digital things. For ease I’ve shortened Aquafadas to ‘Aqua’ for the duration of this article.
Aqua provides a variety of services and as most people in publishing use InDesign they’ve come up with a nifty little plugin for us. It is authoring that allows customization of eBooks and apps. It comes in a basic or a premium package, the basic includes enhancements like audio, interactive buttons, video, slideshows, HTML5 etc. The premium ups the game with illustration features, mazes, quizzes and you can export docs as ePub docs, apps or web readers.
The main benefit of the Aqua plugin is that it is free, a refreshing use of four letters. It’s also easy to use and provides accessibility to a large array of enrichment’s, which are compatible with most OS’s. It’s laid out in two panels; the AVE Project Manager panel and the AVE Interactivity panel.
The AVE Interactivity panel allows you use and add in any enrichment to a digital product, including any interactivity. Allowing users to do everything from the same sidebar. When your digital product is ready to go it can be sent directly to an iPad to test using the MyKiosk app, this app also allows you to make a demo that you can show to any customer or end user.
The Aqua plugin comes as part of a Digital Publishing System, offering a business model that takes into account publisher’s and agency budget restraints. With an eye for solutions they have created a system that is both intuitive and time saving. The business model is based on fixed fees per publication, allowing users to create cost effective business plans. I should add that my research has found no hidden costs, such as a cost per download, revenue share, charge for push notifications, etc.
Feedback highlights from global publishers who use Aqua:
- A web store represents an opportunity to increase discoverability via Google Search while reaching a larger number of people, schools and bookshops.
- 65% of sales come from books presented in featured sections.
- Using notifications, categories and app store optimization increase in-app purchases.
- A true transformation of the print experience is necessary, where touch and audio are utilized in the same ways that a child’s eye and crayon had been used in the old print editions.
It’s pretty swish, check it out!