So you’ve set up your GA account, what now? If you’ve already got to grips with the tools and interface then you’re good to go- if not then head over to my other post on them and have a read.
When you log in you’ll see the Audience Overview report, it’ll look like this:
If you have more than one site you will have to select the report you want to view. There are over 50 different reports available, these can be selected through the reporting tab at the top. Report selected, you can change the dates via the top right drop down to change the date range of data you are viewing. You can also check the Compare box to compare your data from one date against another.
When in Audience Overview you can hoover over a line to get the data for that particular day, hoovering on the metrics beneath the graph will give you more info.
It’s here that you can switch between reports to see the top ten languages, countries, cities, browsers, operating systems, services providers, and screen resolutions of your visitors. You can drill down a number of levels here, for instance in locations you can choose United States and see the breakdown of visitors according to states with more info there for each metric. Some easy access reports are:
Outline specifications about your traffic, such as age, gender, demographics, frequency they visit the site, where they go on the site. It is possible then to map out their interests and behavior, location and so on.
The reports produce data on what drives traffic to the site and specific sources.
Will provide date on your content, what your pages are, landing pages, top exit pages etc. If you set up site search you will be able to see what terms were searched for and the pages that were search on. You can also see here how fast your website loads with suggestions from Google on how to make it faster.
If you’ve set up Goals then you can see how many conversions you’ve has and URL paths your traffic took to reach them. Conversions can also be seen in other reports such as location through-> Audience Overview.
Your Google Analytics is as comprehensive as you want to make it, read through what is available first before setting off so you can get the most out of your account.
More on GA data soon!