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Lightbulb Publishing

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February 2017

Crazy Eggs and Typeform

If you’re in a role where market research plays a chess piece then these two nifty pieces of software are for you.

Crazy Eggs

This is a new and easy way to get an overview of your sites click-throughs, they offer a variety of views and subscriptions including two free trials.

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Typeform:

Allows you to build your own market research tools, which you can do from scratch or via one of their templates. A few of the templates they offer are:

  • Surveys
  • Questionnaires
  • Registration forms
  • Lead generation forms
  • Polls, Quiz’s and feedback

When building you’ll have a variety of options that can easily be dragged and dropped into place. They layout is clean and super user friendly (see below).

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Have fun!

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It’s 2017!

So the time of year where we get to snaffle everything in sight is over. Shame. Highlights included a trip to the Cotswolds and a telling off for eating all of the apple sauce before Christmas day (I have a problem with condiments). I blamed it on the dog, which would have been a super plan except we don’t have a dog.

Things you can expect to see here soon:

  • Content Marketing how to’s
  • Content strategy: the difference between print and digital
  • How to describe fictional creatures
  • Best practice copy templates
  • Content governance and QA models
  • UX copy optimisation

Back soon!

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